A winning campaign “in a bottle”

I’m guessing Labatt will be very pleased with the response they get from their online “Message in a bottle” campaign that invites Canadians to send a short note to our troops serving in Afghanistan.

labatts_mess_in_bottle.png

On Canada Day our troops will be receiving not only some heartfelt words of encouragement but also a supply of free Canadian Labatt’s Blue beer.

Well done.

Have a look at the microsite here.

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